A million reasons why. ONE WAY HOW!

PowerUP! is the one weekend every year where all of Generation V comes together to:

  • Discover, rekindle and deepen our connections
  • Get priceless knowledge from industry leaders and insiders
  • Radically transform our businesses and lives


Last year, we welcomed relationship marketing giant and bestselling author Eric “GoPro” Worre to the stage. This year, we’re honored to present the brilliant and inspiring John Addison, former co-CEO of Primerica. John is currently CEO of Addison Leadership Group and the Leadership Editor for SUCCESS magazine, as well as the bestselling author of Real Leadership: 9 Simple Practices for Leading and Living with Purpose, which has sold more than 2 million copies to date.



  • In-depth and interactive training from some of the best in the industry
  • Huge, business-changing announcements
  • Friendship, family and fellowship that will fill your tank for the whole year


Come for your Why.

Stay for the experience of a lifetime.

Register for PowerUP!


Check out our host hotel in Bean Town!
Do the ‘wicked smaht’ thing and reserve your discounted room today.

This year’s PowerUP! weekend wil have us learning, working, playing and relaxing at the luxurious Sheraton Boston Hotel.

With indoor access to both the Hynes Convention Center—where all PowerUP! 2017 events will take place—and the desirable shopping and dining at The Shops at Prudential Center, you don’t even need to step outside to be in the heart of the action.

If your prefer to get some fresh air, you’ll be a short stroll away from downtown Boston attractions—including Copley Square, the Charles River, the Museum of Fine Arts and Fenway Park.

Can’t miss your morning workout? We’ve got you covered. The Sheraton features a spacious fitness center, a sundeck overlooking the Prudential Center and Boston’s largest indoor pool with a retractable roof in the event that we’re experiencing an Indian summer (fingers crossed!).

And, those are just a few of the “Million Reasons Why” you should book your room at the Sheraton Boston Hotel.

Staying here means you are staying among your team members and peers, which is yet another reason why PowerUP! is truly life-affirming, life-changing and transformational. It’s a special space where so many of us are together to share, celebrate and improve.

Being at the Sheraton gives you unprecedented opportunities to network. Whether talking with field leaders over breakfast, running into a supportive fellow Generation V member in the hallway or sharing the elevator with a member of our passionate executive team, you are bound to see exactly the person you need to at any given moment.

The host hotel is where it’s all happening. It’s the place where, for 36 hours, newbies and seasoned pros alike come together to learn with and from one another. It’s where deep connections are born both in and outside convention center doors.

Discounted rooms at the Sheraton Boston Hotel are only available for a limited time, so act fast! Grab your card, go online or call 888-627-7054, mention Viridian and lock in an unforgettable PowerUP! experience.


Where to Meet and Eat at the Boston Sheraton and What’s Happening around the City

Located in the Back Bay of Boston there is so much happening just outside the hotel’s doors.

View Dining OptionsView Sightseeing Activities

Getting There

The Boston Sheraton is located in the heart of the city’s Back Bay neighborhood, and is easily accessible by car, train, or public transportation. The hotel is also just 4 miles from Boston’s Logan Airport (BOS). Shuttle and car service are available from the airport to the hotel.

For more information visit:



View Travel Information

Countdown to PowerUP! 2017














Meet Our PowerUP! 2017 Speakers

Check out our Awesome 2017 Lineup of Speakers.

John Addison

PowerUP! 2017 Special Guest and Industry Expert

John Addison, former co-CEO of Primerica. John is currently CEO of Addison Leadership Group and the Leadership Editor for SUCCESS magazine, as well as the bestselling author of Real Leadership: 9 Simple Practices for Leading and Living with Purpose, which has sold more than 2 million copies to date.

    Paul Booth

    Chief Executive Officer

    With over 30 years of network marketing experience as both a successful distributor and key executive in multiple network marketing startups, Paul has long been creating and leveraging technology to bring heightened success to direct sales professionals. Paul brings world-class expertise and a profound respect for Viridian’s community, camaraderie and spirit to his goal of building a world-class network marketing organization.

      Cami Boehme

      Chief Operating Officer

      Recognized as one of the top 10 entrepreneurs in Northern Utah before heading east to Viridian headquarters, Cami’s inspired drive, deep product knowledge, market insights and global perspective have brought a powerful dynamism to Viridian. Thanks to her dedication, foresight, and astute planning, the company has grown to encompass a holistic portfolio of energy offerings, and its mission has been seen, heard and felt across the world.

        Michael Fallquist

        Viridian Founder

        An award-winning visionary who is constantly striving to set the bar higher for the entire energy industry, Michael Fallquist permanently changed the retail energy business as we know it. Starting with one boldly simple idea—affordable, higher quality, green energy for everyone—and seasoning it with social responsibility and individual empowerment, he transformed not just the way people think about energy, but the way thousands of people work and live their lives.

          Joe Occhiogrosso

          Viridian Ambassador

          “Joe O” as he’s known to one and all at Viridian is an entrepreneur, mentor and most of all, family man. This influential Ambassador’s enormous success with Viridian is that much sweeter for allowing him to achieve his highest goals by helping others reach theirs. As he says, “This company is the only one I’ve seen where everyone helps everyone else all the time. It’s the perfect business model.” Listen to Joe speak, and you’ll believe!

            Frank Marone

            Viridian Ambassador

            One of our pioneering Viridian Associates (with business partner Ambassador Joe Occhiogrosso) Ambassador Frank Marone is living the dream: doing well financially thanks to all his hard work with Viridian, personally happy and part of something bigger than himself. “Nothing you can do as a job will ever come close to that,” he says. To prove it, Frank has dedicated his focus to helping others get where he is now, and feel the power of changing people’s lives.

              Team V

              Viridian Ambassadors

              This powerhouse Ambassador team —three brothers and a nephew, consisting of Brenden Kenny, Ed Kenny, Jim Kenny and Mike FitzPatrick—is brilliant proof Viridian business come in all shapes and sizes: There’s no one cookie-cutter formula for achieving your dreams. And for this winning team, it’s all about family. “When you line up a good family business together with a company that already acts like a family, you can create so much success,” they affirm.

                Bob & Pennie Quintana

                Viridian Ambassadors

                The dynamic Ambassador duo of charismatic speaker, entrepreneur and motivational coach Bob and his wife, actress Pennie, are living proof of the power of stick-to-it-ness, belief and love—in their business and in their marriage. Both credit Viridian with proving that winners are the people who just keep going, no matter how tough it gets. Bob’s take on the “Adversity Threshold” is a life lesson for us all.

                  Jenna Marzullo-Stockwell

                  Viridian Ambassador

                  Viridian’s very first Associate and now Ambassador—a passionate participant in 7C7Y and highly sought-after speaker—is a very different person today than she was at her first meeting. “I was afraid to speak in front of an audience,” she admits. But now, as so many know, “I can speak from my heart.” That’s why even though her Viridian business has rewarded her beyond her dreams, it’s the personal transformation she cherishes the most.

                    Terrie Walker

                    Viridian Ambassador

                    Winner of both the GenV and Integrity Awards and participant in all 6 7C7Y journeys, Ambassador Terrie Walker embodies the spirit, dedication and passion of Viridian. The secret of her success? “Be coachable, be patient and be consistent”: simple words but crucial concepts that Terrie has used to inspiring effect throughout the Viridian universe. Start a conversation with Terrie and you’ll see why she’s one of Viridian’s most respected leaders.

                      You’ll Also Hear From

                      Viridian’s corporate team that is dedicated to supporting your businesses.

                      Charla Gervers

                      Vice President, Viridian Leadership Development

                        A 20-year network marketing pioneer and pro, who’s led both start-ups and $3 billion brands to success, Charla’s guiding hand has touched every aspect of the business from leadership development to compensation and international market launches.

                        Robert A. Mcfadden

                        Vice President, Australia

                          One of Viridian’s founders and a top-ranked trainer who has worked with clients from startups to multibillion dollar giants, in both corporate and distributer roles, Rob is leading the charge in Viridian’s international expansion into Australia, where he will lead, develop and grow our field of Independent Associates.

                          Sorba Brima

                          Senior Director, Field Operations

                            An energy industry pro, Sorba has worn many hats at Viridian, from establishing Associate services standards and helping develop our Associate Policies and Procedures, to leading Viridian’s transition to a new Comp plan and business portal, designing many of the systems and reporting tools our Associates use along the way.

                            Elevate: Event Line-Up

                            From heights of discovery to heights of fame,
                            we’re going from one high point to another over the next 36 hours.

                            Sustainability Event

                            Have an idea for this event let us know! Email

                            7pm - 8:30pm
                            Opportunity Meeting

                            Bring your guests and stars-to-be to our special-event Opportunity Meeting and give them the most energy-packed, exciting introduction to Viridian.

                            9:00pm – 11:00pm
                            Welcome Reception

                            This welcome reception is always something that everyone looks forward to every year and this year is no exception. Associates will have an opportunity to vote on theme for this annual welcome party.

                            Join us for Viridian’s top award ceremony of the year: our glittering, black-tie Ampys. Enjoy the company of Viridian’s brightest stars as we celebrate not just amazing individuals and their achievements, but a company that’s more than anything a brilliant, together team.

                            Nominate your favorite team members and leaders by clicking the link below.
                            Vote Now!!!

                            As PowerUP! 2016 draws to a close, we’ll come together with a shared mission and renewed commitment to our path. We’re getting ready to go our separate ways, but the connections we’ve forged over the past weekend will stretch to hold us close over the next 12 months.

                            One-Way Ticket on the Success Express

                            Get your All Access Pass
                            to PowerUP! 2017


                            Don’t miss this affordable price. Prices will increase July 1.

                            199 Feb. 1 – June 30
                            239 July 1 – On-site
                            A Millions Reasons Why YOU Should Be at PowerUP! 2017

                            Hear what last year’s attendees have to say about the 36 hours that changed their lives:

                            There’s nothing more inspiring… When you get a collective group of thousands of people with the same vision, it really awakens the giant within you.
                            Ralph MalekAmbassador
                            Be open to the possibility of how PowerUP! can change your life. The event is a great marker for your success in this business. Once you make the shift from being part of Viridian to Viridian becoming part of you, absolutely everything changes.
                            Jenna Marzullo-StockwellAmbassador
                            PowerUP! brings together the best of the best in this business, along with everyone else who is working their way up in this line of work, in one room. It gives participants the chance to socialize with people, trade proven tips and really get motivated.
                            Frank MaroneAmbassador
                            A Million Reasons to Join Us in Boston!

                            This year, our preferred hotel is:

                            Sheraton Boston

                            39 Dalton St,
                            Boston, MA 02199

                            View Travel InfoBook a Room


                            We will be convening a short walk away, at:

                            Haynes Convention Center

                            900 Boylston St,
                            Boston, MA 02115